https://www.davidirons.com/thoughts daily 0.75 2021-06-16 https://www.davidirons.com/thoughts/2021/6/16/putting-the-fun-in-non-fungible-tokens-for-brands monthly 0.5 2025-04-21 https://www.davidirons.com/thoughts/tigers monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1598893489247-X5W9U9S6D9USRM1RWLWI/babies-at-play.png Thoughts - Growing up with Big Cats https://www.davidirons.com/thoughts/2017/6/15/loopy monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500224294356-QCBWDNXZL37EZQMFANDO/image-asset.png Thoughts - Loopy David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik, "The consumer decision journey", McKinsey Quarterly, July, 2009 https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500226455064-KCYG1ERP36QFQWTM3VP3/16c50270793ef737319524d013e4863f.jpg Thoughts - Loopy https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500226457574-XOGJN1V7JRV0X4U2XFB7/AAEAAQAAAAAAAAlHAAAAJGIzMzQ3NWQ0LWMzZGEtNGMxNC05NzE4LWM1YjI2YjY4ZGU3MA.png Thoughts - Loopy https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500226455663-NSU3EGTARPZEF8Y8I04L/d31a16e28a4cc04901e0a8ea4f5d9d42.png Thoughts - Loopy https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500226459871-FBOIZ0L1G8WOHPUA9NW1/LightBox-Collaborative-supporter-decision-journey.png Thoughts - Loopy https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500226459863-H9ZG232H4PPPO23XKMQC/mckinsey-ex4-decisionmakingprocess.jpg Thoughts - Loopy https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500224929790-ATAY8CYVVFSS3T36KMXG/ZZ0F9B05C7.jpg Thoughts - Loopy https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500224937540-J1W8JY62RBAOLJB82HU9/2.jpg Thoughts - Loopy https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500224941324-QY2N0V4RUD85ZLN2L8LC/3.png Thoughts - Loopy https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500224950901-IONNQDRC5Y6Z7AKW5RQ9/4.gif Thoughts - Loopy https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500226481498-ABOBQ4OPKKW5FCZEX8F7/6a785ac6a17501208a4f239d9b0c5197.jpg Thoughts - Loopy https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500226492841-Q6KDX28S4C1DG0ZL8ZQG/loyaltyloop.png Thoughts - Loopy https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500225521601-YAACM8JDXHEBGKANZKXV/Untitled-2.png Thoughts - Loopy https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500225521594-GGK97P5O880BIU7TV4BZ/capture33.png Thoughts - Loopy https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500225522147-KI1PSP98R9VB0BM6903G/Consumer-Decision-Journey-Model-Behrouz-Jafarnezhad.png Thoughts - Loopy https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1500225522007-EJ6OQSLRG1E8ORFZ7L2I/Infographics-LoyaltyLoop.png Thoughts - Loopy https://www.davidirons.com/thoughts/2016/2/4/the-greatest-ad-ever-then-now monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1454651937545-1J4UTX8CNISLRSFG2SDR/image-asset.jpeg Thoughts - The Greatest Ad Ever - Then & Now THEN: Super Bowl spots actually moved products. Nearly $155 million worth of Macintosh computers were sold in the 3-months following the Super Bowl spot. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1454740549852-QWCNL86CMP8X69CFAH77/Ad_apple_1984_2.png Thoughts - The Greatest Ad Ever - Then & Now THEN: That big evil talking head was meant to symbolize …IBM!? https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1454736744962-8G3JEGC5C207XMUPBAGW/image-asset.gif Thoughts - The Greatest Ad Ever - Then & Now THEN: Apple was a small plucky outsider upstart trying to take on a big evil megacorp. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1454647543836-13MWS45K6EUAF8NPD040/image-asset.jpeg Thoughts - The Greatest Ad Ever - Then & Now https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1454740387175-JEXIZWV1FTID6XJQVUD2/image-asset.gif Thoughts - The Greatest Ad Ever - Then & Now NOW: If size is an indication of nefariousness then Apple is biggest and meanest organization since the invention of money. Apple had profits of $18.4 billion on revenues of $75.9 billion in the last three months of 2015. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1454654195954-BIGV5E5FUO6QFEE3Y3BU/blade-runner-2-movie.jpeg Thoughts - The Greatest Ad Ever - Then & Now NOW: The best thing Ridley Scott has directed is Blade Runner. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1454741345291-0GLGYJFM40MXQQDQBU9W/maxresdefault.jpg Thoughts - The Greatest Ad Ever - Then & Now NOW: IBM is best known for creating a computer that didn't lose on Jeopardy! https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1454736638460-YY06UHZW29U5NT14PB5S/Pepsi%2BSuper%2BBowl%2BXLIX%2BHalftime%2BShow%2Byde_yppfJsUl.jpg Thoughts - The Greatest Ad Ever - Then & Now NOW: Most users tune into the Super Bowl for the commercials, volunteering to subject themselves to the same spots they will be fast forwarding through on Monday. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1454652325673-XB2KZ19IU4UQ03JKW1RM/inventory.jpg Thoughts - The Greatest Ad Ever - Then & Now NOW: Research from 2014 found that 80% of Super Bowl ads don't help sales. Even more concerning, the ads during the Super Bowl are actually worse than other ads when it comes to brand recall. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1454741837829-HIS1LQ8CLJVM67PIYGKE/the_1980s_-_Excess_and_Opulence_1.jpg Thoughts - The Greatest Ad Ever - Then & Now THEN: A 30 second spot cost $368,000. Not a small amount. You could buy one average home in Denver or two average homes in Charlotte for those 30 seconds. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1454654146850-GRHNJ3C9H0TNO2CPEKUU/blade-runner-2-movie.jpeg Thoughts - The Greatest Ad Ever - Then & Now THEN: The best thing Ridley Scott had directed was Blade Runner https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1454650613750-VQF07OMAE8SDEDOGVNR8/giphy.gif Thoughts - The Greatest Ad Ever - Then & Now NOW: A 30 second spot cost $5 million. Using lotto math, that's equivalent to something like $1000 for every man, woman and child on earth. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1454736539753-7FKDMQXAGKH9U6GBMY5A/image-asset.gif Thoughts - The Greatest Ad Ever - Then & Now THEN: Most viewers watched football’s championship game to watch…football. https://www.davidirons.com/thoughts/2016/2/1/star-wars-spoilers monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1454378428125-6RQIK3EH8QUHCJSYSKBJ/image-asset.jpeg Thoughts - Star Wars Spoilers https://www.davidirons.com/thoughts/2014/3/13/its-not-facebooks-fault-youre-lame monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1394750647561-7JGGX6NGQ9O3KE7YY5FO/image-asset.jpeg Thoughts - It’s not Facebook’s fault you’re lame. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1394811878145-SHWYBM3U0WLEFZ232FIL/image-asset.jpeg Thoughts - It’s not Facebook’s fault you’re lame. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1394811005517-XL71IIPGKV76U3DQZTA8/image-asset.jpeg Thoughts - It’s not Facebook’s fault you’re lame. https://www.davidirons.com/thoughts/2014/1/29/12-angry-fans monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1390972362767-O1WM39KD8OHHL2ELA0MI/Why.jpeg Thoughts - 12 Angry Fans 1. Gneezy, Uri; List, John (2013-10-08). The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life (p. 183). PublicAffairs. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1390973335991-RP73SDV550O0EU2BGN9A/seahawk.jpg Thoughts - 12 Angry Fans PHOTO SOURCE: Flickr/Philip Robertson https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1390972814183-8OG0LV6QMDDJONLPUGZH/grant_sonics1_6403.jpg Thoughts - 12 Angry Fans PHOTO SOURCE: http://grantland.com/features/chris-hansen-gary-payton-shawn-kemp-new-supersonics-mean-old-sacramento-kings/ https://www.davidirons.com/thoughts/2014/1/20/there-are-such-things-as-bad-ideas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1390273781463-RMUFPHO6VB1D51M19N0Q/cooper.jpg Thoughts - There are such things as bad ideas. "Stop judging me!" https://www.davidirons.com/thoughts/2014/1/2/nostalgic-lessons-from-the-toy-shelves monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1388772969810-CJEZUZPBWGDIK2DKP8E4/image-asset.jpeg Thoughts - Nostalgic Lessons from the Toy Shelves I'm back! https://www.davidirons.com/thoughts/2013/12/15/what-makes-content-go-viral monthly 0.5 2025-04-21 https://www.davidirons.com/thoughts/2013/12/15/census-forms-may-be-short-but-not-sweet monthly 0.5 2025-04-21 https://www.davidirons.com/thoughts/2013/12/15/simple-lessons-from-the-toy-shelves monthly 0.5 2025-04-21 https://www.davidirons.com/thoughts/2013/12/15/pushing-the-right-share-buttons-a-guide-for-choosing-the-social-media-buttons-that-are-right-for-you monthly 0.5 2025-04-21 https://www.davidirons.com/thoughts/2013/12/15/three-user-experience-lessons-learned-from-facebook monthly 0.5 2025-04-21 https://www.davidirons.com/thoughts/category/UX monthly 0.5 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Anymore—It’s in the Bars - Make it stand out Actual gameplay footage from GoldenEye 007 (1997) https://www.davidirons.com/alittlebit/blog-post-title-one-82gcc monthly 0.5 2025-04-29 https://www.davidirons.com/alittlebit/blog-post-title-two-7594e monthly 0.5 2025-04-29 https://www.davidirons.com/alittlebit/blog-post-title-three-c7t5p monthly 0.5 2025-04-29 https://www.davidirons.com/the-long-kahn daily 0.75 2017-10-12 https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1387160869884-E3OSU8CMUGOCOTPYPHZS/emmy.png The Long Khan https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1507696599227-2PZYOQSZ6NP3LGZXDTCC/KhanMock_1000.jpg The Long Khan https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1387160869884-E3OSU8CMUGOCOTPYPHZS/emmy.png The Long Khan https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1507696599227-2PZYOQSZ6NP3LGZXDTCC/KhanMock_1000.jpg The Long Khan https://www.davidirons.com/about-me daily 0.75 2014-01-02 https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1388677242390-SWZ5RW3236A7223718QE/image-asset.jpeg About Me https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1388677353220-FNPG86WCXJ88L2FDXS79/image-asset.jpeg About Me When Microsoft sponsored a social hackathon to help DonorsChoose.org, I co-wrote the Sammy Award winning e-book so other non-profits could learn from the event. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1388677464824-YX1F5TMXTBCX2WUTJ56M/Khan.jpg About Me When EPIX wanted a social campaign to promote a new Star Trek documentary, I led the user experience process for the Emmy Award winning “Long Khan” promotion. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1388677391258-9NCKDKAJSFFUO7AKJ1PO/image-asset.jpeg About Me When MoMA wanted to create their first ever iPad app, I lead the user experience process to create the Webby Award winning AB EX NY app. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1388677430871-XY7MUIKDFGJXESSOHBHV/image-asset.jpeg About Me When Nintendo needed a model for their website promoting their PhotoDojo game, I donned a headband and became the sensei. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1388677430871-XY7MUIKDFGJXESSOHBHV/image-asset.jpeg About Me When Nintendo needed a model for their website promoting their PhotoDojo game, I donned a headband and became the sensei. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1388677391258-9NCKDKAJSFFUO7AKJ1PO/image-asset.jpeg About Me When MoMA wanted to create their first ever iPad app, I lead the user experience process to create the Webby Award winning AB EX NY app. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1388677464824-YX1F5TMXTBCX2WUTJ56M/Khan.jpg About Me When EPIX wanted a social campaign to promote a new Star Trek documentary, I led the user experience process for the Emmy Award winning “Long Khan” promotion. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1388677353220-FNPG86WCXJ88L2FDXS79/image-asset.jpeg About Me When Microsoft sponsored a social hackathon to help DonorsChoose.org, I co-wrote the Sammy Award winning e-book so other non-profits could learn from the event. https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1388677242390-SWZ5RW3236A7223718QE/image-asset.jpeg About Me https://www.davidirons.com/thoughts-1 daily 0.75 2016-05-24 https://www.davidirons.com/workmd daily 0.75 2017-10-10 https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1499368637821-EDWC7CXI487DP7W897VZ/MD_intro2.jpg Mobile Day https://www.davidirons.com/workyonow daily 0.75 2017-07-15 https://images.squarespace-cdn.com/content/v1/527e6416e4b0a6d3b6ca9b3a/1499368362143-27ZETNTBZ1H65Y3AATZO/now-Now2.jpg Yo-Now https://www.davidirons.com/worklk daily 0.75 2017-10-11 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