Resume

Experience

Senior Product Experience Lead (2026–Present)
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• Manage the digital product experience for Domino’s Pizza, a channel that drives more than $8 billion in revenue.

• Built AI workflows and the documentation behind them so teams can bring AI into their work responsibly.

• Work as an AI artist, creating original work with generative tools alongside the product role.

Board Member, Product Design and Marketing (2023–Present)
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• Shape strategy across product development, user-centered design, and go-to-market.

• Advise on big calls around product-market fit, brand positioning, and long-term business strategy.

• Keep cross-functional teams aligned on product vision, design, and user experience.

VP, Group Director, Experience Strategist | Product Manager (2024–2025)
Digitas (Publicis Groupe)

• Led experience development for an enterprise GenAI tool built for Mondelēz International. It combines Mondelēz’s own data with LLMs to speed up the creative process and helps optimize $2.6 billion in marketing spend.

• Brought clients, technology teams, data scientists, and creatives together around shared goals. Ran the workshops and shaped the experience strategy.

• Designed AI-driven workflows that got technology, data, and creative teams working from the same playbook, cutting wasted effort along the way.

• Ran the evaluation of several GenAI models, judging creative quality, accuracy, and how much fine-tuning each would need. My findings shaped which LLM the team chose.

• Led a large effort to find and fix AI bias and errors. Worked with technology and data teams to build fixes that scaled and to bake responsible AI practices into both the workflows and the user experience.

VP, Group Director, Experience Leadership | Product Manager (2021–2024)
GroupeConnect (Publicis Groupe)

• Led design and strategy for a unified digital experience for Bank of America’s $1.8 billion Business Banking unit. Used data analytics to personalize the experience and steer customers to the right products and services.

• Managed a complicated web of stakeholders. Handled escalations early and kept expectations realistic so teams could keep moving.

• Set the product experience direction and guided engineering, UX, data analytics, and business teams to deliver work tied to clear business goals.

VP, Director, Experience Strategy (2018–2021)
GroupeConnect + Digitas (Publicis Groupe)

• Owned product vision, strategy, and execution for Merrill Lynch’s robo-investing platform. Won board approval, launched the MVP, and kept improving it in agile cycles. The platform earned Investopedia’s Best Robo-Advisor for Education and contributed to $500B+ in consumer investment assets.

• Set product vision, strategy, and roadmaps, and led cross-functional teams on high-ROI product work that sped up growth.

• Led Bank of America’s Rapid Response Team and launched the online COVID-19 PPP Resource Center. It helped move $9B in loans to struggling businesses within two weeks.

Associate Director of Experience Design | Innovation Strategist | Product Manager (2014–2018)
Crispin Porter Bogusky

• Set up an agile design and development process for Aspen Dental that used real-time data to keep improving online booking. Digital appointments climbed, adding $20 million in annual revenue.

• Led award-winning digital products for Fortune 500 brands including PayPal, Best Buy, Hotels.com, Infinity, and Fruit of the Loom.

Lead User Experience Strategist (2010–2014)
Deep Focus, New York, NY

• Led all interaction design and UX for integrated engagement campaigns. Clients included Nestlé, Pernod Ricard, Microsoft, Samsung, Nintendo, MoMA, AMC, Harpo Productions, and Purina.

Director of Marketing & Communications (2007–2010)
Cinpathogen, Shanghai, China

• Ran marketing and communications and helped develop new offerings for the leading leukemia and MDS diagnostic lab serving the entire Yangtze River Delta.